As soon as the site was optimised, ranking began increasing. As the blogs and articles went live, this ranking increased further. Within 2 months of starting the campaign, the site’s visibility had increased significantly, enabling it to pick up a sizeable chunk of the traffic when renewed public interest caused an increase in searches.
Over the first four months of the SEO campaign, the site has seen an increase in traffic of 207%. The quality of this traffic has also increased, as conversions jumped 415% on the back of a 67% increase in conversion rate.
Within 4 months the site’s visibility had overtaken that of the top-ranked site in this niche, a large solicitors’ firm spending considerably more on SEO than our client (but wondering what they were doing wrong).